Real Estate Marketing Agency in Dubai and Abu Dhabi for Off-Plan Launches
XII Labs markets off-plan and ready projects for developers and brokerages in Dubai, Abu Dhabi and across the UAE. We connect the ads, landing pages, 3D tours, WhatsApp and CRM so every lead can be followed from first click to closed deal.
A typical launch combines several services working as one system. We run Meta lead form and Google Search campaigns targeted to local and international buyers, with creative in English and Arabic. Each project gets a fast bilingual landing page with payment plan, location and unit highlights, tracked with GA4, Google Ads, the Meta Pixel and Clarity. For off-plan units we build 360 tours from the developer's floor plans and interactive masterplans buyers can explore on their phones. Leads flow into a CRM with fair rotation, response timers, Property Finder and Bayut syndication and a shared WhatsApp inbox, and qualified leads are fed back to the ad platforms.
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Why a connected system matters in UAE property
Property leads in the UAE are expensive and perishable. Buyers enquire with several brokers at once, and the first useful reply often wins. When ads, landing pages and CRM are run by different people with different tools, response times slip, lead quality is argued about rather than measured, and budget keeps flowing to campaigns that produce forms rather than viewings. Connecting everything lets you see cost per qualified lead by project, audience and creative, and lets the platforms learn from real outcomes. We also keep advertising wording and required details in line with the rules that apply to off-plan marketing.
We combine Meta lead forms and Google Search campaigns with dedicated bilingual landing pages for each project. Leads are routed instantly to agents through a CRM and WhatsApp, and qualified outcomes are sent back to the ad platforms so campaigns learn which buyers are serious.
Do you market off-plan projects to international buyers?
Yes. Campaigns can target buyers in the UAE, the wider GCC and other markets, with messaging and language adapted to each audience. Virtual tours and digital brochures help overseas buyers understand projects they cannot visit before committing to a call.
Can you build a CRM that syncs with Property Finder and Bayut?
Yes. Our custom real estate CRM syndicates listings to Property Finder and Bayut, captures portal leads automatically, rotates them to agents under your rules and tracks response times, alongside leads from ads, landing pages and WhatsApp, so managers see every source in one pipeline.
Do you work with real estate companies in Abu Dhabi?
Yes. We work with developers and brokerages in Abu Dhabi, Dubai and the other emirates. For Abu Dhabi projects we can also use DARI market data to inform targeting, pricing messages and which unit types to feature, and we coordinate in person with sales teams when a launch needs it.
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One team for campaigns, content, web and automation.
