Video Production in Dubai: Reels, Video Editing and Motion Graphics
XII Labs edits and produces short form video for brands in Dubai, Abu Dhabi and across the UAE: reels, ad videos, promo edits, motion graphics and captioned clips. It suits businesses that have footage, renders or photography and need them turned into videos that hold attention and sell.
A video production agency in the UAE turns raw footage, renders and photography into finished videos for social media, advertising and websites. The work includes editing, motion graphics, colour, music, English and Arabic captions, and exporting every aspect ratio each platform needs, from vertical reels and Stories to landscape cuts for YouTube and presentations.
01
What our video production covers
Our video work is post-production led. We take footage you shoot on site, material from a videographer, architectural renders, product photography or screen recordings, and turn it into finished pieces. That includes reel and TikTok edits, paid ad cuts in several lengths, launch and promo films, motion graphic explainers, animated titles and logo reveals, and captioned talking head clips. Captions are timed and styled in English and Arabic, with Arabic set in proper Arabic typefaces. Every project is delivered in the aspect ratios it will actually run in, typically vertical, square and landscape, with safe zones respected so text is never hidden by platform buttons.
02
How a video project runs
We start by agreeing where the video will run and what it must achieve, because a thirty second ad and a two minute brand film are edited very differently. Next comes a short script or structure with the opening hook, key messages and call to action. We assemble a first cut, you review it with time coded comments, and we refine until it is right. Music is licensed for commercial use, and captions are checked by a native reader in each language. Final files are exported in the formats and sizes each platform prefers, with project files organised so future versions are quick to produce.
03
Why short form video matters in the UAE
Most people in the UAE watch video on their phones, often with the sound off and often in more than one language. Videos that open with a clear visual hook, carry readable captions and deliver the message early tend to hold attention longer and cost less to promote. For property, video lets buyers feel a location and a layout long before handover. For restaurants and retail, it shows texture, atmosphere and craft in a way still images cannot. Bilingual captions widen reach across Arabic and English speaking audiences without producing two separate films.
What you get
Deliverables
01Script or edit structure
02Reel, TikTok and Stories edits
03Ad cuts in multiple lengths
04Motion graphics and animated titles
05English and Arabic captions
06Licensed music and sound design
07Exports in vertical, square and landscape formats
How it runs
Our process
01
Brief
We agree the platform, audience, length, key message and the material available.
02
Structure
We outline the hook, sequence and call to action before editing begins.
03
Edit
We deliver a first cut, gather time coded feedback and refine it.
04
Deliver
We add captions, grade and mix, then export every size and length required.
FAQ
Video Production: questions UAE clients ask
How much does video production cost in Dubai?
Pricing depends on the length, number of versions, amount of motion graphics, languages and whether we are editing existing material or producing new visuals. A monthly batch of reels is priced differently from a single launch film. We send a free proposal once we know what the video needs to do.
Do you film on location or only edit?
Our core service is editing, motion graphics and post-production. We work from footage you or your videographer capture, renders, photos and screen recordings, and we provide shot lists so on-site capture is usable. For larger shoots we can coordinate with a filming crew and handle the full edit.
Can you add Arabic and English subtitles to videos?
Yes. We add timed captions in English, Arabic or both, styled to match your brand and positioned inside each platform's safe zone so they are never covered. Arabic captions are written for Arabic viewers rather than translated literally, and they use proper Arabic typefaces.
How long does it take to edit a reel or promo video?
A short reel is usually turned around within a few working days once footage is received, and a longer promo film takes longer depending on revisions and motion graphics. We confirm the schedule in the proposal and share a first cut early so feedback does not hold up delivery.
What video formats do I need for Instagram and TikTok?
Reels, TikTok and Stories use vertical 9:16 video, feed posts work well in 4:5 or square, and YouTube and websites use 16:9 landscape. We export each version separately and keep captions, logos and calls to action clear of each platform's interface.
Do you produce videos for Abu Dhabi businesses?
Yes. We work with brands in Abu Dhabi, Dubai and the rest of the UAE. Footage and feedback are exchanged online, so location does not slow the edit, and we can arrange on-site capture in either city when a project needs it.
