Branding Agency in Dubai for Bilingual Logos and Brand Identity Systems
XII Labs designs logos and complete brand identity systems in English and Arabic for businesses in Dubai, Abu Dhabi and across the UAE. It is for new ventures and established brands in hospitality, real estate, retail and luxury services that need an identity which works on every screen, sign and document.
A branding agency in the UAE creates a company's logo and visual identity, including an Arabic version of the name, colour palette, typography, imagery style and brand guidelines. It then applies the system to real touchpoints such as signage, menus, social media, websites and sales documents, so the brand looks consistent in English and Arabic wherever customers meet it.
01
What our brand identity work includes
We design the logo and its variations for different sizes and backgrounds, drawn as clean vector artwork in Illustrator. For bilingual brands we design the Arabic and English wordmarks together, so they share weight, rhythm and character instead of pairing an English logo with a default Arabic font. The system includes a colour palette with values for print and screen, a type pairing for both scripts, an imagery and layout style, and icons or patterns where they add character. Everything is documented in brand guidelines with clear dos and do nots, and delivered as organised source files your team and suppliers can use without guessing.
02
How we develop a brand identity
We start with the business: who it serves, what it competes against and the impression it needs to make, especially in categories where perception drives price. From there we present a small number of distinct identity directions, each shown on real applications such as a storefront, a menu, a social post or a brochure cover, so you judge them in context. The chosen direction is refined, tested at small sizes and in both languages, and extended across the touchpoints you need first. Where a brand already exists, we can refresh it carefully, keeping recognisable elements while fixing inconsistencies and weak Arabic versions.
03
Why bilingual identity matters in the UAE
In the UAE a brand appears in two scripts on signs, packaging, menus and screens, and customers notice immediately when the Arabic version is an afterthought. A properly designed bilingual identity looks balanced in both languages and meets expectations for signage and trade materials. For hospitality and retail, the identity carries the experience from the street to the table or shelf. For real estate and luxury services it signals credibility before any conversation begins. A clear system also makes every later piece of marketing, from ads to brochures, faster to produce and more consistent, which saves time and money over the life of the brand.
What you get
Deliverables
01Logo and variations in vector formats
02Arabic and English wordmarks designed together
03Colour palette for print and screen
04Typography for both scripts
05Imagery, icon and pattern style
06Brand guidelines document
07Key applications such as signage, menus and social templates
How it runs
Our process
01
Discover
We learn your business, audience, competitors and the impression the brand must create.
02
Directions
We present distinct identity directions shown on real applications in both languages.
03
Refine
We refine the chosen direction and test it at every size and in both scripts.
04
Deliver
We deliver guidelines, source files and the first set of applied materials.
FAQ
Brand Identity: questions UAE clients ask
How much does branding cost in Dubai?
Pricing depends on whether you need a logo only or a full identity system, the number of languages, and how many applications such as signage, menus and templates are included. We send a free, fixed price proposal after a short conversation about your business and goals.
How long does it take to design a logo and brand identity?
A logo with core identity elements typically takes a few weeks, and a full system with guidelines and applications takes longer. Timelines depend mostly on feedback rounds and the number of applications. We share a schedule with review dates in the proposal.
Can you design an Arabic version of my logo?
Yes. We design Arabic wordmarks that match the character of your English logo, drawn by hand rather than typed in a standard font. If you already have an English logo, we can create a matching Arabic version and adjust both so they sit well together.
What files will I receive at the end of a branding project?
You receive vector logo files, colour and typography specifications, brand guidelines as a PDF, and editable source files for applications such as social templates or menus. Files are organised by use, so printers, signage makers and web developers can find what they need.
Do you rebrand existing businesses?
Yes. We can refresh an existing identity, keeping the elements customers recognise while fixing inconsistencies, weak Arabic versions or outdated styling, or create a new identity when the business has changed direction. We recommend the lighter option when it is enough.
Do you work with brands in Abu Dhabi?
Yes. XII Labs designs identities for businesses in Abu Dhabi, Dubai and across the UAE. Workshops and presentations can happen online or in person, and we coordinate with your printers and signage suppliers in either city when the brand goes into production.
