Meta Ads Agency in Dubai for Meta and Google Ads That Produce Qualified Leads
XII Labs plans, builds and manages Meta and Google Ads campaigns for businesses in Dubai, Abu Dhabi and across the UAE. It suits real estate, hospitality, retail and luxury brands that judge advertising by qualified leads and sales, not by clicks.
A performance advertising agency in the UAE plans and runs paid campaigns on Meta (Facebook and Instagram) and Google, including Search and Performance Max. It builds audiences, writes English and Arabic ads, sets up conversion tracking and sends offline sales data back to the platforms, so budget moves towards the people who actually become customers.
01
What is included in Meta and Google Ads management
We cover the full paid media stack. On Meta that means campaign structure, instant lead forms, custom audiences built from your own customer lists, lookalike audiences, retargeting, and placements across Facebook, Instagram, Reels and Stories. On Google we build Search campaigns around real buyer phrasing, Performance Max with properly separated asset groups, and negative keyword lists that stop spend leaking to job seekers and competitors. Every account is connected to GA4, the Meta Pixel and the Conversions API, and Google Ads conversion tags before a single dirham is spent. Where you track outcomes in a CRM, we feed qualified leads and closed deals back to Meta CAPI and Google as offline conversions.
02
How we run campaigns week to week
Campaigns start from a written plan: objective, audience, offer, creative angles and the one number that defines success, usually cost per qualified lead or cost per booking. We launch with a small set of distinct creative concepts rather than dozens of near copies, then read results against lead quality, not just volume. Budget shifts toward the ad sets and keywords whose leads your team actually answers and converts. You get a plain reporting view that shows spend, leads, qualified leads and cost per result side by side. Changes are logged, so you always know why a campaign was paused, scaled or rebuilt, and nothing is activated without your approval.
03
Why this approach performs in the UAE market
UAE audiences are mixed by language, nationality and buying intent, and platforms cannot tell a serious buyer from a curious scroller unless you teach them. Feeding offline conversions back from your CRM does exactly that, which is why lead quality tends to improve as a campaign matures. We write English and Arabic ads as separate pieces of copy, with Arabic authored in context rather than translated line by line, so each audience reads something native. We also plan around the local calendar, including Ramadan, Eid, summer travel and the autumn property season, and we understand the advertising rules that apply to regulated categories such as off-plan real estate.
What you get
Deliverables
01Account audit and campaign plan
02Meta campaigns with lead forms, custom and lookalike audiences
03Google Search and Performance Max campaigns
04English and Arabic ad copy
05Pixel, Conversions API and Google Ads conversion setup
06Offline conversion feed from your CRM
07Weekly optimisation log
08Monthly performance report
How it runs
Our process
01
Audit
We review your current accounts, tracking, audiences and past results, and identify where budget is being wasted.
02
Plan
We agree the objective, target cost per qualified lead, audiences, offers and creative angles in a written plan.
03
Launch
We build the campaigns, verify every conversion fires, and launch paused for your final approval.
04
Optimise
We read lead quality with your sales team, feed outcomes back to the platforms and reallocate budget weekly.
Pricing depends on scope: the number of platforms, campaigns, languages and how much creative is needed each month. Management fees are separate from your ad budget, which is paid directly to Meta or Google. We send a free proposal with a fixed monthly fee after a short call about your goals and current accounts.
Should I advertise on Meta or Google Ads in the UAE?
Use Google when people already search for what you sell, and Meta when you need to create demand or reach a defined audience. Most UAE businesses benefit from both: Google Search captures active intent, while Meta generates volume through lead forms and retargeting. We recommend a split based on your category, budget and sales cycle.
How long does it take to see results from paid ads?
Most campaigns show early lead flow within the first week or two, but reliable performance usually takes several weeks of data. The platforms need conversion signals to learn, and offline conversions from your CRM sharpen targeting over time. We set clear checkpoints so you can judge progress before committing further budget.
Do you write ads in Arabic as well as English?
Yes. Every campaign can run in English and Arabic, and the Arabic is written as a contextual rewrite by people who think in Arabic, not a literal translation. We also target each language to the right audience settings, so Arabic speakers see Arabic ads and the message reads naturally in both.
Do you manage ads for businesses in Abu Dhabi?
Yes. XII Labs works with businesses in Abu Dhabi, Dubai and the rest of the UAE. Campaigns are managed remotely with regular calls, and we meet in person in Abu Dhabi or Dubai when a project needs it. Geographic targeting can be as narrow as specific communities or as wide as the whole GCC.
Why are my Facebook leads low quality?
Low quality leads usually come from forms that are too easy, audiences that are too broad, and platforms optimising for form fills rather than real customers. Fixes include adding qualifying questions, using higher intent form types, and sending qualified and closed leads back to Meta as offline conversions so the algorithm learns who your buyers are.
