Social Media Management in Abu Dhabi and Dubai, in English and Arabic
XII Labs plans, creates and publishes social media content for brands in Abu Dhabi, Dubai and across the UAE. It is for restaurants, cafes, property businesses, retailers and luxury services that want consistent, on-brand accounts without hiring an in-house team.
A social media management agency in the UAE plans a monthly content calendar, designs posts, edits reels, writes captions in English and Arabic, publishes on Instagram, TikTok, Facebook and LinkedIn, and reports on reach and engagement. Good agencies also connect organic content to paid campaigns, so the best performing posts can be promoted to the right audience.
01
What our social media management includes
Each month starts with a content calendar built around your offers, events and the local calendar. We design feed posts and carousels, edit reels from footage you supply or from product and property visuals, and write captions and on-screen text in English and Arabic. Posts are scheduled across Instagram, TikTok, Facebook and LinkedIn in the formats each platform favours. We also keep your profile details, highlights and link destinations current, and set up your Google Business Profile posts where local search matters. At month end you receive a short report covering what was published, what performed best and what we will change next month.
02
How we work with your team
We agree a clear brand voice first: tone, words to avoid, how formal the Arabic should be and how the brand looks on screen. Your team sees each month's calendar before anything is published, with a simple approval step so nothing surprises you. If you shoot content on site, we give your staff a short shot list so raw clips are usable, then turn them into edited reels with captions. Where you also run ads, we flag organic posts that deserve paid support and pass them to the campaign side. One point of contact handles everything, so feedback does not get lost between designers and writers.
03
Why it works for UAE audiences
UAE followers switch between English and Arabic, and they notice when Arabic is an afterthought. We write Arabic captions as their own copy, with natural phrasing for the audience, and design Arabic text with proper typefaces. Content is planned around moments that matter locally, such as Ramadan, Eid, National Day, summer and the busy winter season, and around what your customers are doing at each time of year. For hospitality brands that means menus, new dishes and atmosphere; for property it means launches, locations and lifestyle. Consistency matters more than volume, so we plan a posting rhythm you can sustain.
What you get
Deliverables
01Monthly content calendar
02Designed posts and carousels
03Edited reels with captions
04English and Arabic captions
05Scheduling and publishing
06Profile and highlight upkeep
07Monthly performance report
How it runs
Our process
01
Discovery
We review your accounts, audience and competitors, and agree voice, visual style and goals.
02
Calendar
We plan the month's posts, reels and stories around your offers and local dates.
03
Create
We design, edit and write every piece in English and Arabic, then send it for approval.
04
Publish and report
We schedule and publish, monitor performance and adjust the next month's plan.
FAQ
Social Media Management: questions UAE clients ask
How much does social media management cost in Abu Dhabi?
Pricing depends on the number of platforms, posts and reels per month, languages, and whether content shoots or paid promotion are included. We quote a fixed monthly fee so there are no surprises. Book a short call and we will send a free proposal matched to your goals.
Do you create Arabic content or only translate captions?
We write Arabic content as its own copy, not a word for word translation. Captions, on-screen text and designs are adapted for Arabic readers, with suitable typefaces and right to left layouts. You can choose Arabic only, English only, or bilingual posting per account.
Which social media platforms should a UAE business use?
Instagram suits most consumer brands in the UAE, TikTok suits younger audiences and food, retail and lifestyle content, LinkedIn suits B2B and property investors, and Facebook still reaches older and wider audiences. We recommend a focused set based on where your customers spend time, rather than being everywhere at once.
How many posts per week do I need?
Consistency matters more than volume. For most brands a steady rhythm of a few quality posts and reels each week, supported by regular stories, outperforms daily low effort posting. We agree a frequency your brand can sustain and adjust it based on what the data shows.
Do you work with businesses in Abu Dhabi and Dubai?
Yes. XII Labs serves clients in Abu Dhabi, Dubai and the other emirates. Most of the work is handled remotely with scheduled check-ins, and we coordinate on-site content capture when a brand needs fresh footage from its venue, showroom or project.
How long before social media management shows results?
Expect a clearer, more consistent account within the first month, while growth in reach and enquiries usually builds over several months. Organic social compounds slowly, so we track early signals such as saves, shares and profile visits, and combine organic content with paid promotion when faster results are needed.
