Leads and clients
Leads per month is your ad budget divided by your cost per lead. New clients is leads multiplied by your lead to client conversion rate.
ROI Calculator
Free campaign ROI calculator: know the numbers before you spend.
Enter your ad budget, cost per lead, close rate, client value and margin. See leads, clients, revenue, ROAS, ROI after fees and the most you can afford to pay per lead, updated as you type, in dirhams.
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- In AEDbuilt for UAE budgets
Campaign ROI calculator
Resultsper month
ROI after fees
- Leads per month
- New clients
- Revenue
- Gross profit
- ROAS
- Break even cost per lead
- Cost per new client
- Ad spend plus fees
Month by month table
| Month | Revenue | Gross profit | Spend and fees | Net to date |
|---|
How the numbers work
The formulas behind every result
Every figure comes from your six inputs, calculated in your browser. The monthly results assume each month performs like the one you describe, so the 12 month view is a straight projection, not a forecast.
Revenue and gross profit
Revenue is new clients multiplied by average client value. Gross profit is revenue multiplied by your gross margin, the share left after the direct cost of delivering the sale.
ROAS
Return on ad spend is revenue divided by ad budget. It ignores margin and fees, so treat it as a platform level signal rather than a profit figure.
ROI after fees
Gross profit minus ad spend and agency fees, divided by ad spend plus fees. Above zero, the campaign pays for itself and more. Below zero, it costs more than it earns.
Break even cost per lead
The highest cost per lead at which gross profit still covers ad spend and fees. If your real cost per lead sits below it, each lead is profitable on average.
Cost per new client
Ad spend plus fees divided by new clients: what one customer costs you to win. Compare it with the gross profit a client brings in over time.
Questions
ROI calculator FAQ
How is ROI calculated here?
ROI after fees is gross profit minus ad spend and agency fees, divided by ad spend plus fees. ROAS is simpler: revenue divided by ad spend. A campaign can show a healthy ROAS and still lose money once margin and fees are counted, which is why both appear.
What is a break even cost per lead?
It is the most you can pay for one lead before the campaign stops paying for itself. It comes from your conversion rate, client value and margin, reduced by the share of agency fees each lead has to carry. If your real cost per lead is below it, each lead is profitable on average.
Are the starting numbers typical for the UAE?
No. They are round example numbers so the calculator never looks empty. They are not benchmarks for any industry, platform or market. Replace each one with figures from your own ad account and sales records.
What should I use for average client value?
Use the revenue one new client brings in over the period you care about. For one off sales, that is the average order or contract value. For repeat business, you can use revenue over a client's first 12 months to keep the result conservative.
Next step
Want these numbers to be real?
We plan, build and manage Meta and Google campaigns with conversion tracking and offline sales data sent back to the platforms, so budget moves towards the people who actually become clients.